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How To Find Your Ideal Business: You Need To Know Ikigai!

Finding your ideal path can feel like a daunting task. However, there's a Japanese concept that could serve as your compass in navigating this journey – Ikigai. What is Ikigai? It's the sweet spot where what you love, what you're good at, what the world needs, and what you can be paid for intersect.

By understanding and embracing Ikigai, you can unlock your true potential and find fulfillment in your professional life. Let's delve deeper into this concept and discover how it can help you find your ideal business.

Understanding Ikigai

Ikigai, often translated as "reason for being," is a profound concept deeply rooted in Japanese culture. Originating from the island of Okinawa, renowned for its longevity and happiness, Ikigai serves as a guiding principle for living a purposeful and fulfilling life. At its essence, Ikigai represents the convergence of four fundamental elements: what you love doing, what you're good at, what the world needs, and what you can be paid for.

What You Love Doing

This element of Ikigai centers on your passions, interests, and desires. It's about engaging in activities that bring you joy, fulfillment, and a sense of purpose. Whether it's painting, writing, gardening, or helping others, identifying what you love provides a roadmap for pursuing meaningful endeavors.

What You're Good At

Recognizing your strengths, talents, and skills is essential in uncovering your Ikigai. This element focuses on leveraging your unique abilities to excel in your chosen pursuits. Whether you possess exceptional communication skills, problem-solving abilities, or creative talents, understanding what you're good at empowers you to make valuable contributions to the world.

What the World Needs

Ikigai extends beyond individual fulfillment to encompass the broader context of societal and global needs. This element prompts reflection on how you can make a positive impact on the world around you. It involves identifying areas where your skills and passions intersect with opportunities to address pressing challenges and contribute to meaningful change.

What You Can Be Paid For

While passion and purpose are integral components of Ikigai, financial stability is also a practical consideration. This element focuses on identifying opportunities for generating income through activities that align with your interests and skills. It involves exploring career paths, business ventures, or creative pursuits that offer both personal fulfillment and financial rewards.

Identifying What You Love

Discovering what you love is a deeply personal journey that requires introspection, exploration, and self-awareness. It's about tapping into your passions, interests, and innermost desires to uncover the activities and pursuits that ignite your soul and bring you genuine joy.

Begin by reflecting on the activities that bring you a sense of joy, excitement, and fulfillment. Think about the hobbies you enjoy, the interests that captivate your attention, and the experiences that leave you feeling energized and inspired.

Explore your curiosities and fascinations as clues to uncovering what you truly love. What topics or subjects pique your interest and make you want to learn more? Whether it's astronomy, psychology, sustainable living, or entrepreneurship, follow your curiosity and allow it to lead you towards activities and pursuits that resonate with your soul.

Recognizing What You're Good At

Recognizing your strengths, talents, and skills is a pivotal step in uncovering your Ikigai and forging a path that aligns with your innate abilities and passions. It involves introspection, feedback from others, and a willingness to embrace your unique gifts.

Begin by reflecting on past achievements and successes in various areas of your life. Consider moments when you excelled academically, professionally, or personally. What skills and qualities enabled you to succeed in those situations?

Reach out to friends, family members, colleagues, and mentors for feedback on your strengths and abilities. Ask them to identify your unique talents and qualities from their perspective. Often, others can provide valuable insights and observations that you may not recognize in yourself. Embrace constructive feedback as an opportunity for growth and self-awareness.

Understanding What the World Needs

Understanding what the world needs is a critical aspect of discovering your Ikigai and finding alignment between your passions and the greater good. It involves recognizing the challenges, opportunities, and pressing issues facing society and identifying how you can contribute to positive change.

Stay informed about emerging trends, innovations, and solutions that address pressing global challenges. Explore advancements in technology, science, sustainability, and social entrepreneurship that have the potential to make a meaningful impact. Consider how your skills, talents, and interests can be applied to contribute to innovative solutions and positive change.

Discovering What You Can Be Paid For

Discovering what you can be paid for involves identifying opportunities within your areas of interest and expertise that have the potential for monetization. It's about exploring diverse avenues for generating income while aligning with your passions and skills. Here's how you can uncover what you can be paid for and leverage it in your pursuit of Ikigai:

Begin by assessing market demand and trends within your areas of interest and expertise. Conduct market research to identify products, services, and industries that are thriving and experiencing growth. Explore emerging trends, consumer preferences, and market gaps that present opportunities for monetization.

Explore different revenue streams and business models that align with your interests and skills. Consider options such as freelancing, consulting, teaching, e-commerce, digital products, affiliate marketing, and subscription services. Evaluate the scalability, profitability, and sustainability of each revenue stream to determine the best fit for your goals and aspirations.

Embracing Your Ikigai

Embracing your Ikigai is about wholeheartedly accepting and integrating the intersection of what you love, what you're good at, what the world needs, and what you can be paid for into your life and work. It's a journey of self-discovery, purposeful living, and continuous growth.

Start by embracing self-awareness and reflection as essential tools for uncovering your Ikigai. Take the time to explore your passions, strengths, values, and aspirations through introspection, journaling, and mindfulness practices. Reflect on your life experiences, accomplishments, and challenges to gain clarity about what truly matters to you.

Cultivate a growth mindset that embraces challenges, sees failures as opportunities for learning, and believes in the potential for growth and development. Embrace the journey of self-discovery and personal growth with curiosity, resilience, and optimism. View setbacks and obstacles as valuable lessons that propel you forward on your path to Ikigai.

Related: Mindset Matters: Exploring the Core Traits of Success


Understanding Ikigai is the key to finding your ideal business and living a fulfilling life. By aligning what you love doing, what you're good at, what the world needs, and what you can be paid for, you can unlock your true potential and make a meaningful impact.

If you're ready to explore how Ikigai can transform your professional life, Garry invites you to sign up to our 45-minute webinar. Join us as we dive deeper into the IKIGAI concept and provide practical guidance for discovering your ideal business. Get in touch with Garry directly if you have questions at [email protected] Click HERE to reserve your spot today!

Posted on May 27, 2024


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